AdSecure, is a brand new ad verification tool aimed at Ad Networks, Ad Operations Teams and Publishers to ensure a continuous compliant and malware-free ad delivery and sustain a secure and safe user experience for website visitors.
AdSecure’s technology is built around a custom-made crawler using behavioural targeting techniques and is able to run checks from multiple browsers, devices and over 70 GEOs. The technology allows clients to automatically scan ad tags and landing pages for non-compliance and malware in real-time, 24/7.
As soon as AdSecure’s system detects a threat, it generates real-time notification alerts through intelligent threat analysis. The alerts are immediately sent to the client via email or through an API giving them access to comprehensive reports listing all malicious links, which then allows the client to take the appropriate actions.
AdSecure is quick to set up and it saves clients valuable time and resources by cleaning out malware and non-compliant advertising and therefore protecting their online reputation.
Mathieu Derval, Product Manager at AdSecure comments, “Malvertising poses a very serious threat for the online community and for the entire online advertising ecosystem. Malware distributed through the digital advertising supply chain degrades overall trust in this ecosystem. Cybercriminals are taking advantage of the open system which relies on multiple parties including advertisers, ad networks, ad exchanges and site publishers. The boom in programmatic advertising offers attackers advanced targeting options making their malicious campaigns extremely effective and difficult to detect. This is why we created the AdSecure platform to give the industry the most effective, accurate and reliable ad verification tool.”
Mathieu Derval is attending the leading digital economy show Dmexco in Cologne 13-14 September.