In the past, Internet users sought solutions to their problems through strictly utilitarian means, such as software downloads. Today, users are becoming more and more empowered to find solutions to tech problems on their own. Every day, millions of users are seeking ways to accomplish their goals, complete tasks and make their own lives easier, and are also helping others find solutions to their problems. How can publishers respond to this growing trend and how can advertisers capitalize on this need?
Scott Arpajian, CEO de Softonic International. #eShowBCN17