Maximiles: With a member base of 8 million
14 enero, 2013
• Marc Bidou (president), could you explain how it works Maximiles? / How the user can earn points, discounts…?
Customers can top-up their points in a wide variety of ways to quickly create significant value: answering surveys, receiving targeted offers, earning bonus points during seasonal animations and referring friends.
They can spend their points in a managed rewards catalogue featuring close to a hundred products.
From a partner standpoint, the Maximiles.es rewards program is a coalition platform allowing merchants to offer their customers a tangible benefit of shopping with them – Maximiles Points. Merchants join a coalition with a common loyalty currency, costs are shared across all partners meaning low management fees, they access to a large member base and they propose an attractive loyalty program to clients who can earn points in various ways.
• How many users does it has your web? What do they earn being part from Maximiles?
Maximiles has close to 12 years of expertise in helping Europe’s biggest brands acquire, engage and retain their customers through a number of different channels (online, offline, mobile and email campaigns). Over 8 million members are registered to our own coalition rewards programs alone across Europe.
In Spain, merchants gain access to a member base of over 300 000. Maximiles helps companies in increasing their visibility, acquire leads and retain their customers while increase the value of their basket.
We provide merchants with the technology, customer insight, marketing, rewards and customer services – any company can have a loyalty program.
• How many types of companies can find the users on your platform?
We work with around 150 merchants, organized in all categories covering all consumers’ needs, including Fashion & Beauty, Lifestyle, Travel, Entertainment, High Tech etc. Any company can choose to join our coalition program to engage its customers and create value.
• How do you select the online shops that are part of Maximiles?
We work through affiliation platforms or directly with merchants.
• What do you think about the Spanish behavior related with affiliation?
We work with the same players as in other European countries, there is no real difference. Their technology and expertise is the same and we always have the same approach: build a win/win relationship with each of them to develop their business and ours.
• What are your expectations for 2013?
We aim at increasing and maintaining the quality of our members, sign new partnerships to offer a complete range of merchants answering our local members’ needs. Our goal is to duplicate in Spain a development strategy that proved successful in other European countries such as France and the UK.