Eric Hansen (SiteSpect): SiteSpect provides a platform for A/B testing and personalization focused on speed and flexibility.

Eric Hansen, CTO/Founder at SiteSpect, Inc.

• Tell me about the main thing of the company….

SiteSpect provides a platform for A/B testing and personalization focused on speed and flexibility. It uses a proxy approach rather than JavaScript tags, which makes SiteSpect measurably more performant and avoids “tag flicker” which hurts user behavior and conversion rates. Many of the world’s best-known brands have standardized on SiteSpect for the digital optimization programs.

• When did you decided to create and build the company and which were the purposes?

Coming from a background in dot-com e-commerce, we knew there had to be a better way to reduce friction between customers and web sites. How can you systematically and continuously improve the digital customer experience? How can you test, learn, repeat … at growing scale? SiteSpect adapted proven strategies from Experimental Design and machine learning and created a solution for both marketers and developers/IT to align around the goals of increasing conversion and overall site performance.

• Can you tell us an example of a successful story?

SiteSpect works with leading brands such as IberiaExpress. A successful example of what we did to help them was adding new Promotional banners in their search flight page for searches made by specific booking websites like Skyscanner and Kayak. This specific and user experience resulted in significantly positive conversion rate.

An other successful example is look & feel changes they made in the searching page and measuring the results of these changes across their complete funnel, showed the exact final outcome of what even a simple change can do for your conversion rate including the financial impact.
Our team has many more success stories and happy to share them, so feel free to reach out to us. (http://www.sitespect.com/es)

• What differentiates you from your competition

We went about building a solution in a very different way. By focusing on speed and flexibility, SiteSpect’s patented proxy approach is similar to a CDN (Content Delivery Network) in that we accelerate how pages are served, but we seamlessly layered on the A/B testing and personalization capabilities. SiteSpect customers enjoy continuous improvement to conversion rates as well as a 10x or better return on their investment.

• What are the modalities and options in the plans that you offer to the customers?

SiteSpect is flexible and offers both Startup and Enterprise packages. We include full training and live 24×7 support for all customers, as well as a range of professional services and consulting for customers looking to create and increase their optimization velocity. SiteSpect is also unique in its deployment options, which include proxy and API for web and native mobile, on-premise (single tenant) as well as cloud offering.

• Which are the plans for this year 2018, in matter of growth and expansion?

SiteSpect is growing rapidly in the UK and EU with full on-the-ground support in these local markets. With the emergence of GDPR and customer privacy laws, SiteSpect enables A/B testing and optimization and easily fits into your security posture through its flexible deployment options.