Whether you’re familiar with many benefits of coconut oil or are just discovering it’s many powers, Kopari Beauty specializes in incorporating innovative natural ingredients that enhance the performance of traditional coconut oil.
Having started out as a digitally-native startup company that focused entirely on its direct-to-consumer business, over time, Kopari Beauty has experienced an influx of new visitors during its expansion into omnichannel retail.
To support a burgeoning base of shoppers arriving at its Shopify Plus store, Kopari needed a way to identify each new visitor and surface the appropriate products. To succeed in overcoming this challenge, Kopari Beauty sought a solution that would allow them to:
● Easily implement a personalization solution on their Shopify Plus website
● Use machine learning to automatically identify each visitor and their motives based on available data, point of entry, and site interactions
● Implement a test or personalization technique at the drop of a hat without necessarily having the time or resources to build out a full development process
After securing Dynamic Yield’s robust platform, Kopari Beauty successfully scaled their business without missing out on any new opportunities headed their way. While doing so, the average spend per visitor increased by 60%.